What if you could:
• accelerate your international expansion?
• optimise your export activities and reduce risks?
• be fully relieved by establishing a market organisation for you in the EU?
As an experienced entrepreneur with extensive expertise in global markets,
I offer executive-level solutions that drive sustainable growth for companies expanding abroad or entering the European market.
Interested? Feel free to contact me!
Optimise exports and reduce risks.
Your own robust EU market organisation.
Accelerate your international expansion.
Services
At BICMS, I provide tailored solutions for companies looking to expand internationally. Whether you are an established player seeking additional leadership strength or a scale-up aiming for accelerated international growth, I can help you achieve your ambitions.
My services include:
Leadership in management or executive teams
Strategy development and implementation for international expansion
Structuring and optimizing business processes for international growth
Establishing market organizations in the Netherlands for foreign companies (Greenfield)
Central always for me are achieving scalability and bringing and retaining knowledge into the organization.
About me
Rick Boeijen
With over three decades of experience, I have acquired extensive expertise in building successful international businesses. My speciality lies in supporting companies aiming to accelerate their international growth. Through my hands-on approach, I temporarily strengthen your management team, restructure processes, and ensure your company is primed for scalable expansion after my departure.
I began my career as a market developer in South America for a Dutch multinational. Following this role, I returned to Europe, where I held sales and marketing management positions at Ericsson and the HILTI Group in both Germany and the Netherlands. I built a strong reputation for driving business development through strategic brand building and international expansion.
As one of the Netherlands’ first e-commerce pioneers, I led the successful launch of Dressmart, an online retailer specializing in high-end fashion. Through innovative marketing strategies and key partnerships with top-tier brands, I played a crucial role in expanding the company into seven European countries. As part of the management team, I helped grow Dressmart from 12 to 120 employees, establishing it as the first pan-European online fashion retailer.
After four and a half years in the ICT sector as an entrepreneur, I returned to the building materials sector. Initially, I served as Chief Revenue Officer (CRO) at Svedex, where I successfully repositioned the company in the German market and led a major acquisition. Later, I became International Business Director at Xidoor, a leading European manufacturer of interior door solutions.
Under my leadership, Xidoor expanded its presence to over 22 countries and achieved an annual revenue of €160 million. I headed the international sales division and served on the Xidoor board for more than 12 years.
Today, I am active as an independent C-level executive, leveraging my expertise for innovative companies with international growth ambitions. As a senior executive or management team member, I employ a hands-on approach to sustainably scaling businesses internationally. In addition to my executive roles, I serve as a board advisor, commissioner, and scale-up coach. In my role as a coach, I guide innovative organisations in accelerating their expansion into European and international markets.
Approach
My approach is centred on collaboration, speed, and sustainable results. As a temporary member of your team, I work closely with all departments within the organisation to deliver immediate impact. Whether it’s developing a strategy or implementing it in practice, I create buy-in and engagement, ensuring everyone feels part of the success.
Transparency, flexibility, and commitment are at the core of my working style, combined with a focus on growth that remains scalable for the future. This approach was shaped by my experience as an early international dotcom entrepreneur, where I developed the art of rapid scaling. I later refined and applied this approach within traditional companies and as a coach for innovative scale-ups.
Experience
I build on more than thirty years of international experience as an executive. From multinationals to scale-ups, I have supported companies of various sizes and sectors in their international expansion. I utilise a broad range of tools, including mergers and acquisitions, private equity capital, multichannel marketing and distribution, (sustainable) product innovations, strategic partnerships, and international brand development.
My international experience spans a wide array of regions, including Latin and North America, the Middle East, Asia, and Europe.
The key to my success has always been creating and leading international organizations based on a shared mission and commitment. With my experience living and working abroad and fluency in five foreign languages,
I quickly establish trust-based relationships within organizations.
Discover how my hands-on approach has contributed to the growth and success of the organizations I have partnered with. References and case studies are available upon request in a personal conversation.I build on more than thirty years of international experience as an executive. From multinationals to scale-ups, I have supported companies of various sizes and sectors in their international expansion. I utilise a broad range of tools, including mergers and acquisitions, private equity capital, multichannel marketing and distribution, (sustainable) product innovations, strategic partnerships, and international brand development.
My international experience spans a wide array of regions, including Latin and North America, the Middle East, Asia, and Europe.
The key to my success has always been creating and leading international organizations based on a shared mission and commitment. With my experience living and working abroad and fluency in five foreign languages, I quickly establish trust-based relationships within organizations.
Discover how my hands-on approach has contributed to the growth and success of the organizations I have partnered with. References and case studies are available upon request in a personal conversation.
